One of the most frustrating aspects of email management is the area where people tend to feel the most powerless – spam.
Spam is defined as unsolicited bulk email sent indiscriminately for the purposes of commercial gain.
Spam is legal if it adheres to the specifications set out by the CAN-SPAM Act of 2003, and it is important to note that the law does not require spammers to secure your permission to email you. For this reason, it is estimated that 78% to 90% of all email is spam.
In addition to being annoying, spam can reduce your productivity if it constitutes a large portion of the email you receive at work.
Although there is no magic bullet, there are some steps that you and your company can take to reduce spam.
Ideally, you would only get the emails you want and need. However, the following methods are commonly used to build commercial email distribution lists:
- Opt-in forms – the industry best practice of securing permission from the subscriber
- Attendance lists for conferences, trade shows, etc. – it is hard to control this one, but you can ask to be left off that list but then fellow participants cannot contact you afterwards
- Fishbowls and business cards – there is no free lunch
- Purchased/rented lists – make sure your professional associations are not making money by selling your personal information
- You give it to them – are you providing your email address whenever retailers ask? Why should you provide your email to buy a tube of toothpaste? Just say no.
Many companies already have email security appliances built into the IT infrastructure. These appliances are beasts that filter spam, viruses, and communicate with each other regularly for updates. Three cheers for the IT teams who maintain this software for us. If you use web-based email providers, familiarize yourself with their spam filtering capabilities. You can choose a provider based on their ability to protect you from spam.
Because spammers are continually improving their abilities to stay ahead of the filters, you will inevitably receive spam. There are a couple of things you can do. First, you can click the “This is Spam” or “Block” button in your email client if that function is available to you. Depending on your mail provider and email program, doing this may send an abuse complaint. If your mail provider receives enough complaints, they may choose to block the domain of the sender.
If you feel that an email you received is abusive or profane, you can forward it to the Federal Trade Commission (FTC). They will put it in a database that helps them prosecute those who violate CAN-SPAM laws.
Unsubscribe From Email Marketers
CAN-SPAM laws require that email marketers put a legitimate “unsubscribe” or “opt out” option on every email they send, and you must be removed from their lists within 10 days. You’ll see one at the bottom of this newsletter. If an unsubscribe link is fake, can’t be found or is not honored, you can report the company to the FTC by filing a complaint at www.ftccomplaintassistant.gov. If you feel comfortable that the company is reputable, then go ahead and unsubscribe. Otherwise, be cautious – some unscrupulous companies wait for people to unsubscribe as a way of checking whether your email address is valid.
Although the spam issue is complex, there are some steps that every company and individual can take to help control it. Understand that a completely spam-free inbox is not a realistic goal with today’s technology and laws. If all else fails, there’s always the delete button.
Are you tired of letting email run (ruin?) your day?
Read my eBook Conquer Your Email Today…because there is no tomorrow.
Melissa Gratias (pronounced “Gracious”) used to think that productivity was a result of working long hours. And, she worked a lot of hours. Then, she learned that productivity is a skill set, not a personality trait. Now, Melissa is a productivity expert who coaches and trains other businesspeople to be more focused, balanced, and effective. She is a prolific writer and speaker who travels the world helping people change how they work and improve how they live. Contact her at firstname.lastname@example.org or 912-417-2505. Sign up to receive her productivity tips via email.