by Melissa Gratias, Ph.D. |
My friend Lou is the most positive and upbeat person that I know. We met in college, and my life is better for having her in it. I hope everyone has a Lou in their life. Yesterday, I had a short conversation with Lou as she was driving to an appointment. Lou is...
by Melissa Gratias, Ph.D. |
One of my favorite songs is 29 by Gin Blossoms. The lyrics describe growing up and learning from the experiences of your 20s. I think it should be required listening on everyone’s 29th birthday. Released in 1992, this song should also remind us Gen Xers that we...
by Melissa Gratias, Ph.D. |
In the world of marketing, a Call to Action (CTA) is the part of an advertisement where the viewer/reader/listener is asked to do something – call this number, visit this website, buy this thingy on Amazon. We are bombarded with CTAs, and we often tune them out. But...
by Melissa Gratias, Ph.D. |
Psychometrics is “the science of measuring mental capacities and processes.” Early in grad school at Virginia Tech, I was a psychometrics nerd. I loved learning about how to construct psychological tests and assess their statistical validity and reliability. I...
by Melissa Gratias, Ph.D. |
I was in my early 20s when I first heard the truism above in a project management class. The implications of “Good, fast, and cheap…pick two” are: If it’s fast and good, it’s going to be expensive If it’s good and cheap, it will require lots and lots of time If...
by Melissa Gratias, Ph.D. |
I lead seminars at companies and conferences. When not quarantined, that is. I love public speaking and miss it greatly right now. One of my most popular seminars is Project Management for Regular Folks. I’ve been teaching that course since 2016 because I...
