by Melissa Gratias, Ph.D. |
In the world of marketing, a Call to Action (CTA) is the part of an advertisement where the viewer/reader/listener is asked to do something – call this number, visit this website, buy this thingy on Amazon. We are bombarded with CTAs, and we often tune them out. But...
by Melissa Gratias, Ph.D. |
Psychometrics is “the science of measuring mental capacities and processes.” Early in grad school at Virginia Tech, I was a psychometrics nerd. I loved learning about how to construct psychological tests and assess their statistical validity and reliability. I...
by Melissa Gratias, Ph.D. |
A few weeks ago, my 18-year-old daughter, Maddie, was driving home around midnight. There were train tracks ahead, but the barrier arms were raised, and no lights were flashing. So, she drove across the tracks… …and saw a blinding headlight attached to a...
by Melissa Gratias, Ph.D. |
I was in my early 20s when I first heard the truism above in a project management class. The implications of “Good, fast, and cheap…pick two” are: If it’s fast and good, it’s going to be expensive If it’s good and cheap, it will require lots and lots of time If...
by Melissa Gratias, Ph.D. |
I lead seminars at companies and conferences. When not quarantined, that is. I love public speaking and miss it greatly right now. One of my most popular seminars is Project Management for Regular Folks. I’ve been teaching that course since 2016 because I...
by Melissa Gratias, Ph.D. |
Across the world, we are experiencing a strange and stressful time. Each day, there are new cases of COVID-19, also known as coronavirus. One of the recommendations that many of us are currently following is social distancing. Social distancing is a...
